Directive is a B2B marketing agency based in Irvine, California, founded in 2013. It has a team of 100 to 249 people and says it has partnered with more than 420 B2B brands.
The agency aims to make marketing a predictable source of revenue by running performance, communications and commerce teams around one shared strategy and data. Services include SEO, answer engine optimization (AEO), PPC, content marketing, social media marketing, public relations, digital strategy and media buying.
Directive mainly works with software and IT services, fintech, e-commerce, AI and professional services companies.
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