Google ranks the pages that best match why someone searched. A “how to” search needs a guide, a “best” search needs a comparison and a “buy” search needs a product or service page. Paste your keywords and this tool labels each one by intent so you can plan the right type of page.
Frequently asked questions
What is search intent?
The reason behind a search: to learn something (informational), compare options (commercial), buy or hire (transactional), or reach a specific site (navigational).
Why does intent matter for SEO?
Google ranks pages that match the intent. A "buy" keyword needs a product or service page; a "how to" keyword needs a guide.
Is the label always right?
It is based on the words in the keyword. Always check the live Google results for important keywords.
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How to use the Search Intent Checker
- Paste your keywords, one per line.
- Click Check intent.
- Match each keyword to the right page type: guide, comparison, or product and service page.
- For important keywords, check the live Google results to confirm.