How many keywords should one page target?

One page should target one main topic, which usually covers a group of closely related keywords. A good page often ranks for dozens or even hundreds of variations.

A simple process:

1. Collect your keyword ideas.
2. Group keywords that mean the same thing (same intent). Our free Keyword Grouper does this in seconds.
3. Give each group one page. Use the biggest keyword in the title and H1, and cover the others naturally in headings and paragraphs.
4. If two groups need different page types (a guide vs a product page), keep them separate.

Writing separate pages for near-identical keywords splits your authority and can stop both pages from ranking.