The local map pack is driven mainly by three things: relevance, distance and prominence. You cannot change distance, but you can improve the other two.
- Complete your Google Business Profile. Choose the most accurate primary category, add services, hours, photos and a clear description.
- Get reviews steadily. Ask happy customers for honest reviews and reply to every review, good or bad.
- Keep your name, address and phone identical everywhere: your website, profile and directory listings.
- Build local pages. A clear service page for each main service and location helps relevance.
- Earn local links and mentions from local news, associations and partners.
Results usually build over weeks, not days, so stay consistent.
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