Before you spend on SEO, it helps to know what a ranking could be worth. Enter the monthly searches for a keyword, your target position, your conversion rate and the value of a sale, and this calculator estimates visits, sales, revenue and the return on your monthly SEO budget.
Frequently asked questions
Where do the click-through rates come from?
They are typical averages by ranking position from public industry studies. Your real numbers depend on ads, featured snippets and your brand.
What is a good SEO ROI?
It varies by industry, but SEO usually pays back over months, not weeks. Use this tool to set a realistic goal before you spend.
Is my data saved?
No. The calculator runs in your browser.
More free SEO tools
LLllms.txt GeneratorCreate an llms.txt file that points ChatGPT, Claude, Perplexity and other AI tools to the most important pages on your site.NEW TOOLRD301 Redirect GeneratorTurn old and new URLs into Apache .htaccess or Nginx 301 redirect rules.NEWHLHreflang Tag GeneratorCreate hreflang link tags for multi-language or multi-country pages, including x-default.NEWBLBacklink Opportunity FinderBuild ready-made Google searches that find guest post, resource and roundup pages in your niche.NEWMDMeta Description OptimizerScore your meta description out of 100 for length, focus keyword, call to action and numbers.NEWSISearch Intent CheckerLabel each keyword as informational, commercial, transactional or navigational.NEWKGKeyword GrouperPaste a keyword list and group it into topics by shared words, ready for one page per group.NEWLTLong-Tail Keyword GeneratorTurn one seed keyword into dozens of long-tail ideas: questions, modifiers and comparisons.NEW See all 27 free tools →
How to use the SEO ROI Calculator
- Enter monthly searches for your main keyword.
- Choose the ranking position you are aiming for.
- Add your conversion rate, value per sale and monthly SEO cost.
- Use the result to set a realistic budget and goal.
This tool is part of our
SEO tools stack: see which free and paid tools cover every SEO job.