UTM Link Builder

Build tracking links with UTM parameters so you can see exactly which email, social post or ad sent each visitor in Google Analytics.

How to use the UTM Link Builder

1. Enter your page URL.
2. Fill in source, medium and campaign name (term and content are optional).
3. Copy the finished link and use it in your campaign.

Why it helps your SEO

• Know what works: compare traffic from each channel and campaign.
• Guest posts and outreach: tag links you control to measure referral traffic.
• Clean reports: consistent naming keeps Analytics tidy.

Frequently asked questions

Do UTM tags affect SEO?

No. Use them on campaign links, not on internal links inside your own site.

Which fields are required?

Source, medium and campaign are the main three.

More free tools: see all SEO tools.